About

Founded in 2004 in the heart of Amsterdam's historic flower district, FloraWorld has grown from a small local distributor to become one of Europe's most trusted wholesale flower companies. Our journey began with a simple mission: to share the exceptional quality and beauty of Dutch flowers with businesses around the world. Today, we proudly serve over 2,500 active customers across 50+ countries, from independent florists to major retail chains. Our success is built on deep relationships with certified Dutch growers who share our commitment to quality, sustainability, and innovation. Located just minutes from the world-famous Aalsmeer Flower Auction, we have unparalleled access to the freshest flowers and the latest market trends. Our team of flower specialists, logistics experts, and customer service professionals work tirelessly to ensure every shipment meets our exacting standards. We've invested heavily in temperature-controlled facilities, advanced packaging technologies, and sophisticated tracking systems that guarantee flower freshness from greenhouse to destination. As a family-owned business, we understand the importance of personal relationships and trust in the flower industry. We treat every customer as a valued partner, providing not just premium flowers but also market insights, trend forecasts, and business support that helps our clients thrive. Our commitment to sustainability includes working exclusively with eco-certified growers and implementing carbon-neutral shipping options. Looking ahead, we continue to expand our global reach while maintaining the personal touch and quality standards that have made FloraWorld a respected name in the international flower trade.

Our Commitment to Excellence and Sustainability

At FloraWorld, excellence isn't just a goalβ€”it's our standard. Every flower that passes through our facilities undergoes rigorous quality control processes designed to ensure only the finest blooms reach our customers. Our team of certified flower inspectors evaluates each shipment for freshness, color vibrancy, stem strength, and overall quality before approval for international distribution. We've developed proprietary handling techniques and storage protocols that extend flower life and maintain peak appearance throughout the supply chain. Sustainability is equally important to our mission. We partner exclusively with Dutch growers who employ environmentally responsible cultivation practices, including water conservation, integrated pest management, and renewable energy usage. Our packaging materials are biodegradable or recyclable, and we offer carbon-neutral shipping options for environmentally conscious customers. We believe that beautiful flowers should not come at the expense of environmental health, which is why we continuously invest in green technologies and sustainable business practices. Our Amsterdam facility operates on 100{42d56d9cbab40079ae082080f24998d6def567499ac56ac644cf798a7b2a50be}{42d56d9cbab40079ae082080f24998d6def567499ac56ac644cf798a7b2a50be} renewable energy, and we've implemented waste reduction programs that minimize our environmental footprint. We also support local communities through partnerships with horticultural education programs and flower donation initiatives. This holistic approach to business ensures that FloraWorld not only delivers exceptional flowers but also contributes positively to the global community and environment. Our customers appreciate knowing that their flower purchases support sustainable practices and ethical business operations.

Passionate professionals dedicated to delivering the world's finest flowers

Meet Our Expert Team

Maria van der Berg

Maria van der Berg

Founder & CEO

With over 25 years in the Dutch flower industry, Maria founded FloraWorld to share her passion for premium flowers with the global market. Her expertise in grower relationships and international trade has made FloraWorld a trusted name worldwide.

Johannes Bakker

Johannes Bakker

Head of Quality Control

Johannes brings 20 years of horticultural expertise to ensure every flower meets our exacting standards. His background in flower breeding and post-harvest technology guarantees optimal quality for our customers.

Sophie Chen

Sophie Chen

International Sales Director

Sophie manages our global customer relationships and expansion into new markets. Her multilingual skills and deep understanding of international flower preferences help businesses worldwide succeed with our products.

Erik Jansen

Erik Jansen

Logistics Manager

Erik oversees our complex international shipping operations, ensuring flowers arrive fresh and on time. His expertise in cold-chain logistics and customs procedures keeps our delivery promises reliable.

Anna Petrov

Anna Petrov

Customer Success Manager

Anna provides personalized support to our wholesale customers, helping them optimize their flower selections and business strategies. Her background in retail floriculture brings valuable insights to our partnerships.

David Thompson

David Thompson

Sustainability Coordinator

David leads our environmental initiatives and sustainable sourcing programs. His work ensures FloraWorld maintains the highest standards for environmental responsibility while delivering exceptional flowers.