Privacy Policy
Last Updated: 2026-01-03
This Privacy Policy describes how we collect, use, and protect your personal information.
1. Data Collection
We collect personal information that you voluntarily provide when requesting wholesale quotes, placing orders, or contacting our customer service team. This includes business contact details, shipping addresses, payment information, and communication preferences. We also automatically collect technical data such as IP addresses, browser types, and website usage patterns through cookies and analytics tools to improve our services and user experience. For wholesale customers, we may collect additional business information including tax identification numbers, credit references, and trade licenses as required for commercial transactions.
2. Use of Data
Your personal information is used primarily to process wholesale flower orders, provide customer support, and maintain business relationships. We use contact information to communicate about orders, delivery schedules, product availability, and account updates. Payment information is processed securely for transaction completion and billing purposes. We may use aggregated, non-personal data for market analysis, business planning, and service improvements. Marketing communications are sent only with your explicit consent and can be unsubscribed from at any time through provided links or by contacting our team directly.
3. Data Storage
Personal data is stored on secure servers located within the European Union, ensuring compliance with GDPR regulations. We implement industry-standard security measures including encryption, access controls, and regular security audits to protect your information. Business transaction records are retained for the minimum period required by Dutch commercial law and tax regulations, typically seven years for financial records. Personal contact information is retained as long as you maintain an active business relationship with us, plus a reasonable period thereafter for potential future business opportunities.
4. User Rights
Under GDPR and Dutch privacy law, you have comprehensive rights regarding your personal data. You may request access to all personal information we hold about you, request corrections to inaccurate data, or request deletion of your personal information when no longer needed for business purposes. You have the right to data portability, allowing you to receive your data in a structured format for transfer to other services. You may also object to certain data processing activities or request restrictions on how we use your information. To exercise these rights, contact us using the information provided in this policy.
5. Third-Party Services
We work with trusted third-party service providers to deliver our wholesale flower services, including logistics companies, payment processors, and business software providers. These partners are carefully selected and contractually required to maintain the same high standards of data protection that we uphold. We do not sell, rent, or trade personal information to third parties for their marketing purposes. Data sharing is limited to what is necessary for order fulfillment, payment processing, and service delivery. All third-party relationships include strict confidentiality agreements and data protection clauses.
6. Data Security
We employ comprehensive security measures to protect personal information from unauthorized access, alteration, disclosure, or destruction. Our systems use SSL encryption for all data transmission, multi-factor authentication for account access, and regular security monitoring to detect potential threats. Employee access to personal data is restricted on a need-to-know basis and governed by strict confidentiality agreements. We conduct regular security assessments and maintain incident response procedures to address any potential data breaches promptly and transparently in accordance with legal requirements.
7. Children's Privacy
FloraWorld's wholesale flower services are designed exclusively for business customers and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from someone under 18, we will take immediate steps to delete such information from our systems. Parents or guardians who believe their child has provided personal information to us should contact us immediately so we can address the situation appropriately.
8. Policy Updates
This Privacy Policy may be updated periodically to reflect changes in our business practices, legal requirements, or service offerings. We will notify customers of significant changes through email communications or prominent website notices. The 'Last Updated' date at the top of this policy indicates when the most recent changes were made. We encourage you to review this policy regularly to stay informed about how we protect your personal information. Continued use of our services after policy updates constitutes acceptance of the revised terms.
Contact Information
If you have any questions about this Privacy Policy, please contact us: